Fresh Nail, Wax and Dry Bar is growing inside and out. With 13 locations planned for Colorado, the Denver-based concept has tapped a franchise industry veteran to spearhead their national expansion program.
Tra Williams, Chief Growth Officer for a Florida-based franchise development firm, was recently selected to lead the Fresh franchise system that has gained considerable momentum in recent months. Formerly President of Atlanta-based Planet Smoothie, Williams brings nearly two decades of brand management and franchise expertise to Fresh. “With calls for franchise rights pouring in from all over the nation, maintaining Fresh’s culture of quality and innovation is our top priority,” Williams stated.
According to Melissa Smith, Executive Vice President of Fresh, “We are so pleased to have Tra on board to lead the Fresh franchise system. He is uniquely qualified with years of experience in both operations and development.” Smith continued, “Tra is a natural leader. Everyone on Team Fresh is excited to have him take us to the next level.”
Fresh began franchising earlier this year after two years of unprecedented success at their flagship location in Aspen Grove, CO. With hundreds of members from all over metropolitan Denver, Fresh’s expansion plans are born of necessity. The limited franchise locations available in Colorado will be made available to the public on September 15, 2012. WIlliams has also decided to accept pre-orders for locations outside of Colorado in groups of three, five and ten.
Collaborating with Williams are Denver-based WalderaScott Real Estate Partners, Vaughn Designs, and Weise Communications. With experts in site selection along with design and marketing, Fresh has built a veritable dream team of industry experts. According to Williams, WalderaScott will select only the absolute best locations for Vaughn’s patent-pending design. Weise Communications will lead Fresh’s marketing and advertising campaigns that are designed to ensure the success and profitability of every franchisee.
With a patent-pending design, a dream team of industry pro’s, an innovative business model and affordable luxury, everything about this Denver-based success story is…Fresh.