Franchising is alive and well in a challenging economy. That is the premise of a recent Money Magazine article, “An Entrepreneurial Play: Franchising, an Economic Powerhouse, is Providing Solutions to Many of Our Employment Challenges.” According to the International Franchise Association (IFA), the franchise industry is stronger now than a year ago. Steve Caldeira, president and CEO of the IFA, says that this is because franchising provides investment opportunities for so many different people.
Scott Parker, president and CEO of The Beef Jerky Outlet, puts his finger on one of the industries strengths: “Going into business for yourself is one thing. Going into it without support is another thing altogether. People are looking for something with a proven track record.” Parker’s company, which sells USDA Beef Jerky that can’t be bought at markets or convenience stores, is opening its 12th franchise store in June 2012. The Beef Jerky Outlet Franchise will be an exhibitor at the International Franchise Expo in New York June 15-17 at the Javits Center.
The Beef Jerky Outlet is a unique national franchise founded by business entrepreneurs Scott Parker and Paul Lyons. The Beef Jerky Outlet has opened franchise stores at locations around the country. Many of the stores are located near strong tourist areas and entertainment venues. The Beef Jerky Outlet Franchise is an example of the kind of investment opportunity that can succeed in a challenging economy. Scott and Paul are creative entrepreneurs building a new business model in a market segment that was ready for development.
“Why didn’t I think of this?”
Isn’t that the typical reaction to a successful new franchise idea that seems like it always should have been around? Walking into a Beef Jerky Outlet store, customers feel like they have been there before. They may be a little surprised by the wide selection of flavors. The bulk jerky is set out in authentic covered barrels for sale by the pound. Jerky in packs and big one pound jars line the shelves. The flavors include everything from original to “blazin’ hot” to jalapeno and honey barbeque. Paul Lyons, a founding partner of The Beef Jerky Outlet puts it best,
“When folks see the store their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items, too–sausages, popcorns, peanut butters–but make no doubt about it: Beef jerky is the primary focus.”
Paul Lyons emphasizes the advantages of The Beef Jerky Outlets marketing system for the franchisee, “The Beef Jerky Outlet Franchise opportunity allows you to be in business for yourself, but not by yourself. With the help of our expertise there is always someone to turn to for answers. We have created the brand, system and support to help you take control of your own future. The marketing of our products – has always been “Keep it Simple.” This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
The Beef Jerky Outlet Franchise now has 12 active stores across the country. The Franchise is ready for business in most states in the continental USA, as well as Alaska and Puerto Rico. Beef Jerky Outlet stores offer an excellent opportunity for investors seeking a franchise business with high margin returns on moderate start-up costs.