In a move designed to broaden the company’s business footprint and present franchise opportunities to a demanding new breed of entrepreneur – the owner/operator – 1-800-GOT-JUNK? (http://www.1800gotjunk.com/us_en/?utm_source=PRWeb&utm_medium=referral&utm_campaign=PR-PRWeba) has launched a new franchise model. The new owner/operator model appeals to people who want to be a part of a successful franchise business, but are looking to operate in smaller, lower-density markets than the traditional model has serviced. It’s a solution for wannabe entrepreneurs who have a passion for business, but perhaps not the inclination to start-up far from home, or the budget to fund a large scale business. Owner/operator provides all of the systems and support of a traditional franchise, but in a smaller territory.
“It’s a great solution for entrepreneurs who love daily operations. They may work in the trucks alongside their employees. They can earn a great living in a smaller market doing what they love, while still benefiting from the opportunity to really grow and build the brand in that market,” says 1-800-GOT-JUNK? (http://www.1800gotjunk.com/us_en/?utm_source=PRWeb&utm_medium=referral&utm_campaign=PR-PRWeba) Founder and CEO, Brian Scudamore.
Historically the company’s franchise development team fields a lot of inquiries from interested parties for territory that has long since been snapped up. “The great thing about owner/operator is it doesn’t just provide more selection for those who want in on this franchise opportunity, it also puts our brand at the doorstep of a massive part of the population we weren’t able to service in the past”, explains Scudamore.
The key differences between owner/operator and traditional franchises are the price and size of the franchise and the level of resources required to run and grow the business. A traditional franchise is in excess of 10 territories of 62.5K people (625,000 plus population), with a minimum investment in territory fees of $66K. The traditional franchise starts off with a $12K investment in marketing and 2 trucks in operation. Under the owner/operator model a franchise partner purchases six to 10 territories (375,000 to 625,000 population) at a cost of between $21K – $33K. The marketing spend is $6K and the owner starts off with one truck and may act as primary operator in that truck. Owner/operators are not required to set up an office, a brilliant marketing ploy, as the lack of a bricks and mortar location means the rolling billboard trucks are always marketing in the community.