Always Best Care Senior Services Expands to Canada
Always Best Care Senior Services, named by Entrepreneur magazine as the fastest growing Senior Care franchise system, today announced its expansion into Canada. With Canada’s senior population expected to double in size by growing to more than 9 million people by 2036, Always Best Care is expanding its quality home care and assisted living placement service to Canadians.
“We are pleased to announce that we have awarded our first area rights to Awnish Srivastava,” said Always Best Care’s founder and CEO, Michael Newman. “Awnish will be developing the greater Toronto market for Always Best Care, one of the most important markets in Canada.”
Over the past 17 years, Mr. Srivastava has held a variety of executive marketing positions with such organizations as Warner Bros., General Mills and The Pillsbury Company.
Always Best Care will be providing three distinct services to Canadian seniors, including …
• Home Care – allows seniors to maintain their independence while living at home with the assistance of a professional geriatric care specialist chosen to specifically meet their unique goals.
• Assisted Living – free of charge, this service presents seniors with options for choosing the most appropriate living facility to suit their needs.
• Nursing Services – for seniors who wish to stay in their homes but need nursing services such as medication management and administration or wound care.
According to Mr. Newman, Always Best Care has spent more than a year and a half in developing and adapting the franchise system for Canada – what he calls “an important yet often missed step in expanding franchise systems to new markets.” As new franchises are awarded, the company will leverage its global brand and best practices with a system that has been customized and optimized for the Canadian market.
“My role will be to attract, train and provide ongoing support to franchise
owners in the Toronto Area,” explained Mr. Srivastava. “By having a local business coach in addition to industry leading corporate resources, Always Best Care franchise owners are provided with unparalleled support and investment in their success. It is truly a unique business model.”
In addition to Home Support, Personal Care and Nursing Services, Always Best Care is a pioneer in assisted living placement, an emerging market in Canada. “With our free Assisted Living Placement Program,” Mr. Srivastava said, “we match our clients with the top three or four most appropriate living options based upon individual needs and custom screening. Then, we personally take our clients and their families to tour the matched Assisted Living Communities, so that they may decide which the best senior housing option for them.”