Interest in franchises for sale continue to be robust into the new year, according to Michael Burdett, consultant for the franchise directory Every Franchise. “We are seeing a steady increase in numbers of visitors to our web portal and a corresponding increase in the number of enquiries which we are sending to franchisors”
Michael attributes the rising interest in buying franchise opportunities to the slow but steady return of confidence in the economy. “People generally feel that things are going to get better and that the danger of a double-dip recession is fading into the distance”, he said. This fact, coupled with deep mistrust that many people now have developed of big corporations, has meant that more and more people are thinking of starting their own business.
Franchising offers many well-known benefits to the would-be entrepreneur, not the least of which is a finely-tuned business model that has already been replicated successfully many, if not hundreds, of times in the past. Successful franchisors have learnt how to select, train and coach to ensure the success of new franchisees. It is, after all, in everybody’s best interests for the new franchisee to succeed. This level of support enjoyed by a franchise simply not possible with a new business concept start-up. Additionally franchises often have very established brand recognition which would take a new business many years to establish.
Franchises used to be marketed primarily through specialized magazines and trade exhibitions, but the Internet has revolutionized the way people investigate franchise opportunities. Specialized franchise directories categorize their franchise listings by the industry they are in, the amount of investment required and the type of experience needed. This means that a potential new franchisee can shortlist dozens of franchises which interest him in a matter of a few minutes.
For the franchisor wishing to sell franchises, a technically advanced franchise directory is not just a static business listing. Rather it allows the franchisor to edit and update their listing details in real time, manage their list of franchise leads and check on the number of visitors their listing is receiving. For the potential new franchisee intent on finding the perfect franchise to suit his income and lifestyle expectations, a good franchise directory will not only help him to quickly create a short-list of franchises, but it will also provide him with hundreds of articles, news items and blog posts which can provide him with enough information to help him make a good selection.
“With the improving economy and sophisticated tools for matching franchise opportunities with entrepreneurs, there has never been a better time to buy a franchise” Michael claimed. For additional information about buying a franchise please visit www.everyfranchise.com