Five Guys Burger and Fries Explodes

Metaphorically, that is.
It seems that the fast food franchise is really taking off, because Five Guys seems to have hit media saturation point. Every week seems to bring a Press Release about anther franchise outlet opening it up.
Not only has it hit media saturation point, but it seems to on the verge of becoming a hip cult icon.
There are now about 500 outlets in the USA.
Here is one article about Five Guys in Witchita
And here is another article about them in Toledo
And here is a restaurant review of one in Binghampton, New York
With their limited menu comprising of burgers, fries and hot dogs they don’t seem to be doing much to lift the S.A.D, (Standard American Diet) but, hey, that’s not what running a restaurant is all about now, is it?