ICON Launches Quarterly Newsletter for Molly Maid

ANN ARBOR, Mich., July 27 /PRNewswire/ — ICON Creative Technologies Group has launched a quarterly newsletter for Molly Maid, the national residential cleaning franchise. The newsletter will be used by franchise owners to communicate with current and potential customers and features lifestyle articles and concepts designed to promote the Molly Maid brand name and reinforce Molly Maid services.

The newsletter is unique in that it allows Molly Maid to reach out to customers with a coordinated message on a national level and allows individual franchise owners to customize portions of the newsletter to fit their specific market. Issued quarterly, the newsletter will feature lifestyle articles designed to further enhance Molly Maid’s image as a valuable resource and partner in the day-to-day management of customers’ busy lives. “Our Molly Maid customers typically have very active lifestyles, and are looking for timesaving ideas to help them manage their responsibilities at home,” says John McClellan, Vice President of Marketing for Molly Maid. “Through our newsletter, we look forward to providing our customers with tips and information that will help simplify their lives and ease the burden of daily living.”