The Athlete's Foot® is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot® began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin.
The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot® expansion into over 40 countries.
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