Why Originet Internet Business Solutions is building Online Food Ordering System for Aroma Espresso

Date AddedJuly 14, 2009 12:10:34 AM

Author

CategoryJuice & Smoothie Franchise

by Nathan Spencer

Aroma Espresso Bar announced today that they have hired Originet Internet Business Solutions to develop and implement their online food ordering system Aroma is the most successful coffee franchisee in Israel and is rapidly expanding in the United States. Originet, a New York Web Design and development firm, is one of the industry leaders in e-commerce solutions.

The success story of Aroma, an Israeli national success story in the past decade, started in 1994 as a small one branch coffee shop. They are now a legitimate international player and have, at the moment, 80 branches in Israel. With outlets in New York City they have accessed a foothold in the U.S. market and are using their patented "Eight Pillars of Quality" and philosophy of one branch per franchise to compete with major chains such as Dunkin Donuts and Starbucks.

Apart from their healthy selection of sandwiches and salads, Aroma Espresso Bars also has a patented coffee that uses only Arabica beans from Africa and Central America. It is their policy to serve only food that is tastier, fresher, better and healthier. This gives them a decided edge over other chains that carry just high fat pastries and fried foods. Since all of the food served at Aroma is fresh and prepared on site in an open kitchen, one can see the ingredients and the people preparing them. This design was planned very carefully and is part of the overall strategy of the company. Aroma Espresso Bars have incorporated healthy and fresh food; a menu that is short but varied and is easy to order from, quality delicious coffee, and an in-store feel which makes customers want to return time and again. They don't pre-package or use frozen goods of any kind and their cooks and servers are highly trained customer service professionals.

Originet will create an online system for ordering coffee and menu items that can be either delivered to your home or office or picked up. Being a first for this type of business it should put Aroma on the map as a major competitor here in the United States. Aroma Espresso Bars hopes to get hold of a large market share of the billion dollar coffee industry by using their experience and successes in Israel as a starting point. They have purposely placed themselves in between conventional coffee cafes and fast food restaurants to create a market slot they will be able to grow rapidly in.

Originet Internet Business Solutions offers e-commerce services and an integrated shopping cart solution that makes ordering multiple products easy for customers. Their online sales managed to pull in a little over $300 Billion in the last fiscal which was almost twice the 2006 figure of $160 Billion. Aroma is planning to become one of the beneficiaries of this expanding market and show the way for others in the food service industry. Originet, already an industry leader in their own field of web design and development, has the skill and the technology to get them there.

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