Robeks Launches 'Hearts for Haiti' Campaign Donating $1 From Every New Chocolate Covered Strawberry

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Date AddedApril 01, 2010 04:48:38 AM

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CategoryDessert Franchises

MANHATTAN BEACH, Calif., Feb. 11 /PRNewswire/ --

In the aftermath of the deadly Haitian earthquake, Robeks a premium fruit smoothie and healthy eats national restaurant chain will launch a "Hearts for Haiti" fund raising campaign, tying donations to a new Chocolate Covered Strawberry Smoothie that will premier in stores by February 12. The campaign will run through the end of March.

One dollar from the sale of every 24 ounce Chocolate Covered Strawberry Smoothie will be donated to popular Haitian musician Wyclef Jean's Yele Haiti Foundation.

The new smoothie creation is loaded with fresh frozen strawberries and blended in a rich, velvety mixture of guava juice, yogurt, chocolate, and pineapple sherbet. A delicious chocolate heart placed on top of the smoothie creates the perfect centerpiece for the company's "Hearts for Haiti" campaign.

The decision to combine the new product introduction with a Haitian relief effort was crystallized when it was recently learned that a Robeks franchise owner near New York City had relatives affected by the quake.

Robeks Chief Executive Officer Steve Davidson said, "Robeks wanted to join hands with others around the world to help relieve the suffering in Haiti. When we discovered that one of our own franchisee owners had family in Haiti, we moved quickly to create the charity campaign."

Davidson added that in addition to the $1 donation from each Chocolate Covered Strawberry Smoothie ?, Robeks will donate 25% of the royalties from each sale.

Martine Cadet, owner of the Robeks New Rochelle, N.Y. store, is a native of Haiti and had many family members in Port-au-Prince when the 7.0 earthquake struck, including her 95 year-old grandmother. Fortunately, all of Martine's family members survived, although several were injured in the catastrophe.