Mortgage Force brokers adopt Smartline system

Active Links: 1332
Pending Links: 37
Todays Links: 0
Pending Articles: 24
Total Articles: 767
Total Categories: 40
Sub Categories: 0

Date AddedJuly 19, 2009 10:43:48 AM

Author

Smartline has formally completed its merger with WA broking group Mortgage Force.
Smartline managing director, Chris Acret said 60 Mortgage Force brokers had been operating within the Smartline franchise system since 1 July.
The merged entity now has more than 200 franchise owners throughout Australia, has assisted over 100,000 clients and has a loan portfolio exceeding $10bn.
Under the agreed arrangement, the Mortgage Force brand has been retained in WA, with the Smartline brand adopted across the rest of the country.
"We were always confident the merger would succeed as a result of both groups' strong client care ethic and shared values," Acret said.
"Mortgage Force had a great team culture and a strong group of brokers. Smartline was able to offer their brokers the Smartline franchise, providing them a business opportunity with benchmark software, systems and marketing."
Smartline expects its franchisees to number 240 within the next 12 months through 'organic' growth and has not ruled merger or acquisition to reach its ultimate goal of 300 franchisees.
"Our long term goal has always been to have over 300 franchisees and that target is now in sight and should be achieved over the next few years," Acret said.
"In this current environment, broking groups need both size and quality and we believe we are well placed to face future challenges and capitalise on opportunities."