Major Pizza Hut Franchisee Signs Contract With EntertainmentXpress

Date AddedMay 14, 2010 05:37:01 PM

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Public Media Works, Inc. /quotes/comstock/11k!pubm (PUBM 1.15, 0.00, 0.00%) announced today that EntertainmentXpress has entered into an agreement with Pizza Hut franchisee Aurora Huts LLC of Mars, Pennsylvania. The agreement with the Aurora Huts LLC, which operates 155 Pizza Hut locations, marks the first Pizza Hut franchisee contract with EntertainmentXpress whose business model is built around the fast-growing digital distribution network that provides a convenient way for consumers to buy or rent movies, games and other entertainment media through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues.

"We are looking forward to partnering with EntertainmentXpress bringing their unique DVD kiosk rental and entertainment platforms into our operations, further differentiating us from all of our competitors," stated Pizza Hut franchisee Mike Buss, COO, of Aurora Huts. Pizza Hut is part of Yum! Brands Inc.

"A new trend and pattern of consumer behavior in targeted entertainment distribution is emerging as the population changes its media-buying behavior allowing retailers such as Pizza Hut to provide real-estate for kiosk locations in order to maintain and increase their own sales," commented EntertainmentXpress CEO Garrett Cecchini. "Our core business model is to provide demographically targeted digital entertainment and adverting solutions intended to create sales lift for our retail partners. We believe that Aurora Huts is at the innovative leading edge which makes them a perfect development partner."

"We believe we can bring Pizza Hut the exclusive advantage of integrating with their POS, phone and web ordering systems to deliver 'pizza and a movie' to homes, the office or a hotel. This could represent a huge marketing and sales advantage to Pizza Hut while differentiating them from current competitors," suggested Imran Sayeed, Vice President of Client Services for EntertainmentXpress. "We believe that this initial agreement with Aurora Huts LLC represents a great beginning to expanding our relationships with other multi-unit, owner operators within the Pizza Hut Franchise Division and in the multitude of other major brand, quick serve restaurants."

On March 24, 2010 Public Media Works announced that it had entered into a share exchange agreement to acquire EntertainmentXpress.

ABOUT PUBLIC MEDIA WORKS

Public Media Works, Inc. is engaged in the development, production, marketing and distribution of film, music and television entertainment media. The company is developing a network of production resources and also seeks out raw content in the form of film concepts, trailers, scripts, treatments, music and book proposals to acquire or license for further development and distribution.

For more information visit the company web site at www.publicmediaworks.com

ABOUT ENTERTAINMENTXPRESS

EntertainmentXpress, Inc., is rolling out a network of conveniently located, self-service, kiosks which deliver demographically relevant digital media content to consumers. The company's core business model comprises the rental and sale of DVD movies, video games and more through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues. Features intended to differentiate EntertainmentXpress in the marketplace include more digital product offerings in future phases, retail partner branded kiosks, a fully integrated solution for in-store advertising and kiosks pre-designed to become media filling stations to a variety of digital storage devices. The company's forward thinking media acquisition and cross promotion strategies are designed to deliver a better value proposition for consumers and increase appeal to retail and distribution partners. According to The NPD Group, a leading market research company, DVD and video game rental kiosks are experiencing more growth than either subscription services or store rentals and video rental kiosks will make up nearly 30 percent of video rentals in the U.S. in 2010. EntertainmentXpress' focus is on becoming a significant participant in this rapid expansion.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created by these sections. Such forward looking statements, particularly as related to the business plans of EntertainmentXpress, expectations of partnerships and strategic relationships, deployment of DVD and video game rental kiosks in locations owned and operated by Aurora Huts LLC, Pizza Hut or other restaurants owned and operated by Yum! Brands Inc. or its franchisees , the ability of EntertainmentXpress to enter into agreements with retail partners, to gain market share, the size of the market, and the ability of EntertainmentXpress to compete effectively in the marketplace, and the future opportunities of the Company, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the Company's expectations and estimate.