Las Vegas Treated to Yet Another Opening of New U-SWIRL(R) Frozen Yogurt Store

Date AddedAugust 31, 2009 12:34:13 AM

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Healthy Fast Food Subsidiary U-SWIRL International Continues Aggressive Expansion Streak with Opening of Fourth Self-Serve Store Serving the Valley
HENDERSON, Nev., Aug. 12 /PRNewswire-FirstCall/ -- U-SWIRL((R)) International, Inc., a wholly owned subsidiary of Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), owner and franchisor of U-SWIRL((R)) Frozen Yogurt stores, today announced that its aggressive expansion streak continues, with the opening of another U-SWIRL self-serve frozen yogurt store serving the Las Vegas market.
On Friday, August 7, 2009, the Company officially welcomed the public to 'come show us how you swirl' at its newest U-SWIRL Frozen Yogurt store, located at 9775 West Charleston Boulevard (at the corner of Charleston and Hualapai).
"The U-SWIRL sensation has taken hold of Vegas!" noted Hank Cartwright, Chairman and CEO of Healthy Fast Food. In March 2009, Healthy Fast Food premiered its first Company-owned U-SWIRL Frozen Yogurt( )store in Las Vegas, where valley locals and tourists, alike, now flock to choose as many yogurt flavors and toppings as they like, and then pay by the ounce for their unique creations.
With the opening of its newest store, the Company now has four locations in operation in the valley area and expects to open two more in the next 60 days, including one in the Green Valley Ranch resort's casino food court and one located at 6592 N. Decatur Boulevard. Moreover, the Company recently teamed with Galena Frozen Yogurt to open franchise locations in Reno, Nevada and Sacramento, California in the coming year.
A healthier alternative to a coffeehouse hang-out, U-SWIRL endeavors to create a relaxing, social environment ideally suited for every member of the family, where they can indulge themselves while eating responsibly. U-SWIRL will even help plan and play host to children's birthday parties and other special occasions.
"We are thrilled with the overwhelmingly positive response we continue to receive to each of our stores," continued Cartwright. "With plans to have up to ten locations operating by the end of this year, and a blueprint in place providing for the expansion of our U-SWIRL concept nationally, there is little time to pause and reflect on our success-to-date. We are forging ahead with our ambitious growth strategy and fully expect the end result will prove hugely rewarding for all of us."
ABOUT U-SWIRL INTERNATIONAL, INC.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt stores called U-SWIRL((R) )Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing 16 non-fat flavors, including tart, traditional, no sugar-added options, and more than 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating.
U-SWIRL has announced plans to open up to ten stores by the end of 2009. In addition to its development of Company-owned stores, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL((R) )Frozen Yogurt( )and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc. Healthy Fast Food also operates a restaurant, branded as Fresh and Fast, in the Las Vegas area serving healthier burgers, fries and shakes.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
FOR MORE INFORMATION, PLEASE CONTACT
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: @dodihandy) or
Kathy Addison, Director of Elite Media Group (Twitter: @kathyaddison)
407-585-1080 or via email at HFFI@efcg.net...