Jiffy Lube sets $1 million for Go Red For Women goal for third straight year

Date AddedFebruary 25, 2010 07:29:38 AM

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The campaign, emphasizing the importance of maintaining a healthy heart and a healthy vehicle, began Feb. 1 at more than 1,700 participating Jiffy Lube franchise locations across the U.S. Jiffy Lube seeks to raise $1 million to help fight heart disease; 100 percent of the funds are allocated to Go Red For Women initiatives in the communities that they are raised. Jiffy Lube has raised $2.3 million for the cause since 2008.

"My daughter received a heart transplant four years ago, and my husband was diagnosed with heart disease in 2000, so this campaign means a lot to me and I know how important it is to find ways to fight this disease," says Nina Sundell, district manager for Heartland Automotive Services, Inc., a Jiffy Lube franchisee.

"I think almost everyone has a personal story to tell when it comes to heart disease, which is why I think so many people have connected with the Jiffy Lube Maintenance Partners for Life campaign. I encourage everyone to join in the fight because every single donation is a step toward helping families cope."

Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart and vehicle health, and educates people on smart preventive maintenance for both.

Just as doctor check-ups and healthy eating habits can help keep your heart in good shape, preventive maintenance check-ups and proper care can help preserve your vehicle and keep it running properly.

"I'm in awe of the generosity of our customers who helped us raise significant funds in the first two years of the Maintenance Partners For Life campaign, and energized by the support our franchisees and their employees have demonstrated in the fight against heart disease," says John Sanfacon, head of Marketing and Innovations at Jiffy Lube International. "Every time I speak with our American Heart Association team, I am reminded how much a small donation can impact the cause in a positive way."

Through March 14, customers can help support the cause with a $3 donation at participating Jiffy Lube service centers. All funds will be donated to the local American Heart Association office in the communities in which they are raised.

In return, donors will receive a Maintenance Partners for Life book with more than $100 in savings. Starting this year, customers can also make an online donation by visiting www.JiffyLubeGoesRed.com.

"It is clear that the Maintenance Partners for Life campaign truly resonates with many communities and has played a part in raising awareness and donations throughout the U.S. Since its launch, hundreds of thousands of people in local communities across the country have been touched by this campaign to fight heart disease," says Neil Meltzer, American Heart Association Board Chairman. "With more than $2.3 million raised for Go Red For Women in the first two years, we are grateful to the contributions Jiffy Lube has made to support our cause and look forward to another exciting year."