How Originet Internet Business Solutions Got Selected By Aroma Espresso Bar

Date AddedJuly 14, 2009 12:14:17 AM

Author

by Nathan Spencer
Aroma Espresso Bar, already the most successful coffee franchise in Israel and expanding rapidly in the United States, announced today that they have hired Originet Internet Business Solutions to develop and implement their online food ordering system. Originet, one of the industry leaders in e-commerce solutions, is a New York Web Design and development firm.
Aroma began in 1994 as a small one branch coffee shop and has grown to become an Israeli national success story in the past decade. Not only do they have 80 branches in Israel, they have also positioned themselves as a legitimate international player. They have gained a foothold in the U.S. market with locations in New York City and are making use of their patented "Eight Pillars of Quality" and viewpoint of one branch per franchise to compete with leading chains such as Dunkin Donuts and Starbucks.
Aroma Espresso Bars, in addition to their patented coffee that uses only Arabica beans from Africa and Central America, also has a healthy selection of sandwiches and salads. It is their policy to serve only food that is tastier, fresher, better and healthier. This gives them a definite edge over other chains that carry just fried foods and high fat pastries. Since all of the food served at Aroma is fresh and prepared on site in an open kitchen, one can see the ingredients and the people preparing them. This design was very carefully planned and part of the overall strategy of the company. Aroma Espresso Bars have incorporated healthy and fresh food; a menu that is short but varied and is easy to order from, quality delicious coffee, and an in-store feel which makes customers want to return time and again. They don't frozen or pre-package goods of any kind and their servers and cooks are highly trained customer service professionals.
Originet will create an online system for ordering coffee and menu items that can be either delivered to your home or office or picked up. This is a first for this type of business and could well put Aroma on the map as a major contender here in the United States. Using their experience and successes in Israel as a starting point, Aroma Espresso Bars hopes to obtain a large market share of the billion dollar coffee industry. They have intentionally positioned themselves in between traditional coffee cafes and fast food restaurants to create a market niche they will be able to grow rapidly in.
Originet Internet Business Solutions offers e-commerce services and an integrated shopping cart solution that makes it easy for customers to order multiple products. Online sales brought in a little over $300 Billion last year which was almost double the 2006 number of $160 Billion. Aroma is hoping to become one of the beneficiaries of this exploding market and lead the way for others in the food service industry. Originet, who already are an industry leader in their own field of web design and development, has the technology and the experience to get them there.