Franchise puts the 'anytime' in fitness

Date AddedSeptember 07, 2009 09:42:46 PM

Author

Background: Eric Skovronek spent 20 years as a market researcher in the pharmaceutical industry. When his job was eliminated, he looked at several franchise operations before deciding on Anytime Fitness, which he says is the world's largest 24-hour coed fitness franchise.

What is different about your operation? "With 24-hour access, we offer convenient and affordable exercise,'' he said. "Members can work out any time of the day or night, every day of the year. They use a security-access key to enter the club, even when it is not staffed. Anytime Fitness also offers membership reciprocity among its clubs, which allows members to use any of the more than 1,200 clubs that are open in the United States, Canada and Australia.''

What equipment do you have? "We have a full range of state-of-the-art strength training and cardiovascuar equipment,'' Dodi Skovronek said. "We also have circuit and cross-training machines, free weights, stationary bikes and treadmills. Private showers and dressing areas are also available at the club.''

Are there any special deals? "Yes. We've been open two weeks and we are offering a 10 percent discount each month with a one-year membership,'' Eric said. "The official ribbon-cutting ceremony will be held on Thursday, Sept. 10, at 4 p.m.''

Why should people choose Anytime Fitness: "We are open 24 hours a day, which gives tremendous flexibility,'' Dodi said. "We are new and clean. We are close to a residential area with a major road. My husband tried to get rid of all objections before we opened.''

How many clients do you have? "We've signed up more than 150 in our first two weeks,'' Dodi continued. "They are a fantastic group of people. We hope to have 150 to 500 members very quickly.''

What is your goal? "Our goal is to be an active part of the community,'' Eric said. "We don't cut corners in our personal service and commitment to our members. We are very excited to be able to have a business in our home town. Choosing this club makes it easy for members to stay committed to their fitness goals.''

Advice: "Find something that you are passionate about and go for it,'' Dodi said. "Don't let fear of failure get in the way. Jump on it.''