Booster Juice franchise launches strawberry and watermelon drink, Sweet Sin

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Date AddedMay 25, 2010 04:20:53 PM

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Booster Juice, Canada's leading smoothie chain, has introduced a new combination of strawberry and watermelon drink known as "Sweet Sin."

This drink contains high antioxidant and is rich in both vitamin B and C. It is available at all its outlets and is priced at Rs 59.

The smoothies are nutritional tasty drinks that have become an addiction with many fitness-conscious people in Canada and the US. These are made from cent per cent natural ingredients such as pure juice, luscious fruits, fruit sorbets, probiotic yogurt and a choice of health enhancing herbal additives. The smoothies have no synthetic additives, no added sugar nor preservatives, according to the company.

Booster Juice has been brought to India by Brand Calculus, a QSR franchise company and the master franchisee for the brand in the country. It has outlets at five locations in Delhi six in Bangalore and two in Chennai.

Booster Juice is a North American Smoothies and Juices chain that has over 300 stores in Canada, USA, Netherlands, UAE and Saudi Arabia. The company's founders, Dale Wishewan and Jon Amack, wanted to create a foodservice concept that would capitalise on the rapidly increasing consumption of fresh juices and 'smoothies' and provide consumers a healthy and convenient alternative to traditional fast food. It is owned by AW Holdings, Canada, and is amongst the top five in the world. Booster Juice is also the fastest growing smoothies chain in North America.