Baskin-Robbins Welcomes New Vice President of Marketing

Date AddedMay 14, 2010 02:54:49 PM

Author

Baskin-Robbins, America's favorite neighborhood ice cream shop, today announced the appointment of
Brian O'Mara as Vice President of Marketing USA. He will report directly to
Srinivas Kumar, Chief Brand Operating Officer for Baskin-Robbins Worldwide.
He will also consult with John Costello, Chief Global Customer & Marketing
Officer for Dunkin' Brands, Inc.

    With more than twenty-five years of sophisticated marketing experience,
including twenty years with McDonald's, Mr. O'Mara brings an extensive
knowledge of marketing, product development and the quick service
restaurant industry to his position at Baskin-Robbins, as well as a history
of working successfully with franchisees. In his new role, O'Mara is
responsible for the strategic development, planning and execution of
Baskin-Robbins' marketing initiatives in the United States. He will oversee
all marketing functions, including brand management, new product
development, creative, broadcast, online, digital, media planning,
integrated marketing communications and promotions.

    "Brian is a proven strategic brand marketer who brings to
Baskin-Robbins invaluable experiences that will help intensify our focus on
marketing," said Baskin-Robbins Srinivas Kumar, Chief Brand Operating
Officer for Baskin-Robbins Worldwide. "We are confident that he will
further build brand excitement and drive consumer engagement."

    "I am delighted to join Baskin-Robbins and to have the opportunity to
play a key role in determining the future of one of America's most beloved
and iconic brands," said Brian O'Mara, Vice President of Marketing. "It's
an exciting time to join this company, and I look forward to working with
the entire organization to develop innovative marketing strategies to
further build the Baskin-Robbins brand."

    Prior to joining Baskin-Robbins, O'Mara served as Vice President, Chief
Marketing Officer for McDonald's Canada where he played a key role in the
transformation of the McDonald's brand in that country and was responsible
for consumer and business insights, strategic planning, marketing, and menu
management for 1,440 restaurants. During his tenure with McDonald's, he
held various regional and national marketing roles where he developed
marketing plans distinctive to each region, assisted with strategic
planning efforts and led the young adult marketing and promotions group.
Earlier in his career, O'Mara spent five years working in advertising for a
number of national agencies, including Leo Burnett, NW Ayer and Marsteller.

    O'Mara received a bachelor's degree in journalism from Southern
Illinois University and a master's degree in communications from DePaul
University.

    About Baskin-Robbins

    Named the top ice cream and frozen dessert franchise in the United
States by Entrepreneur magazine's 31st annual Franchise 500® ranking,
Baskin-Robbins is the world's largest chain of ice cream specialty shops.
Baskin-Robbins creates and markets innovative, premium ice cream, specialty
frozen desserts and beverages, providing quality and value to consumers at
more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded by
two ice cream enthusiasts whose passion led to the creation of more than
1,000 ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin'
Brands, Inc. family of companies. For further information, visit
http://www.baskinrobbins.com