Barista Lavazza to open Highway Bars

Date AddedSeptember 25, 2009 09:09:57 AM

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Barista Lavazza, a 100 per cent subsidiary of Lavazza, Italy, the world's sixth largest coffee roasters (following Barista Coffee's takeover by the Italian coffee company in 2007), has drawn up plans to set up 100 new outlets each year for the next few years.
At present, the company has little over 230 stores across the country. It is also well set to open one/two outlets in Nepal within the next few months, Sanjay Coutinho, chief operating officer, Barista Coffee, told Financial Chronicle in Kolkata on Thursday. The company at present has 24 overseas outlets spread across Sri Lanka, Bangladesh, Oman and Dubai. The company will be spending Rs 40 crore per year for setting up new stores, while an additional Rs 5 crore will be spent for refurbishment of existing outlets over the next few years, Coutinho said.
He said Barista Lavazza, which at present has two formats - Espresso Bars and Cremes, is also looking at Highway Bars, broadly under the Espresso Bars format. "We have already teamed up with HPCL, BPCL and IOCL and are in talks with Reliance A-1 Plaza for using their sites for our new Highway Bars outlets. We already have one such outlet on the Bangalore-Mysore Expressway. We will be opening one more at Mirthal on the Delhi-Chandigarh Expressway. We are also exploring similar opportunities on the Durgapur Expressway, Kolkata-Kharagpur Expressway and various locations in Guwahati ," added Coutinho.
For Highway Bars, the company is looking at a minimum of 800-1,000 sq ft space, quite similar to average space requirement for Espresso Bars. Cremes requires 1,500-2,000 sq ft. To start with, the company is looking at 20 Highway Bars, he said. Although in the long-run, the company may take a selective franchise route, at this point of time, Barista will only open company-owned outlets. The coffee chain, which normally targets the age group of 18-35 years, will now target kids of young parents also. And with this in view, Barista Lavazza is introducing Signature Choco Treats, ice creams and kids combo (milkshake, dessert and a toy). The company, which last year notched up a turnover of Rs 150 crore, is expecting 25 per cent growth, Coutinho said.

Comments

Guest @ 2011-05-23 19:00:27:

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